LIC (Life Insurance Corporation) Singapore

Launching India's leading life insurer in Singapore

When India’s largest life insurance company needed help to launch in the Singapore market, they turned to IMPACT! to help them do so. To showcase the financial strength and friendly service of LIC (Life Insurance Corporation) Singapore, we developed a series of branding visuals to communicate this positioning. From the friendly elephant walking side by side with a young family to bold and professional images of the friendly sales and service staff, we put LIC Singapore on the right footing to commence their expansion into the local market.


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