Your business is looking for a digital marketing agency. However, with so many types of digital marketing specialisations, it’s hard to know where to start. In this guide, we outline the different types of digital marketing agencies in Singapore you need to know, and how to choose the right one for your business.
Without further ado, let’s get started.
1) Digital Creative Agency
Digital creative agencies focus more on the visual side of things. What this means is that they can help you create anything from logos, infographics, to brochures. Furthermore, they can also create a comprehensive strategy for your brand, should you need it. The strategies they can formulate range from advertising, content, and even in-depth marketing strategies.
In other words, creative agencies can be considered as your creative partner that helps your brand reach wider audiences through their creative offerings. Those offerings, however, need to be specified from the very start. For example, if you need to advertise on LinkedIn, the maximum dimensions are 7680 x 7680 pixels, while images less than 400 pixels wide will display as a thumbnail image. You have to be clear about what you need from the beginning to save time and money for both parties!
2) Content Marketing Agency
Different than digital creative agencies, content marketing agencies analyze the content you already have, develop content strategies and act accordingly.
The actions they perform to improve your content range from slight adjustments to pre-existing content to creating new ones, depending on where it’s going to be distributed and what the best practices are.
For example, if you need written content on your blog, they will write according to your needs while using Search Engine Optimization (SEO) principles to help boost your ranking on search engines.
Other than written content and SEO, content marketing agencies usually provide these kinds of services:
- Video production
- Design element
3) Web Design / Development Agency
Before talking about Web Design/Development agencies in detail, there is one thing you need to keep in mind: Website design and development are not the same.
Website design or web design focuses primarily on how a website looks and making sure it’s easy to use and navigate. Web development meanwhile, is the practice of making those designs work how they are supposed to. Graphics software such as Adobe Photoshop is usually utilized by web designers to create the website’s layout, while web developers use programming languages like HTML and CSS to give functionality to the layouts created by web designers.
Because of these differences, it’s crucially important for you to ask beforehand if they are capable of doing both things as you could get a rude awakening when your website works well but looks bland, and vice versa.
4) SEO Agency
Similar to content marketing agencies, SEO agencies also create content that’s optimized for search engines. The difference is, SEO agencies often put more emphasis on written content and perform practices such as keyword research to give you a comprehensive SEO strategy.
Here are all of the services you should look to expect an SEO agency to offer:
- Keyword research
- Content creation
- Link building
- Traffic monitoring
- Traffic reporting
5) PPC Agency
Pay-Per-Click (PPC) is also called paid advertising and is another way to lead traffic to your website. As stated in the name, you need to spend money to get traffic from this kind of advertising, which is the opposite of the organic traffic generated by SEO. However, they do share a similar structure, so it’s not uncommon for PPC agencies to also offer SEO services.
PPC agencies are experts at producing attention-grabbing ads that are fully optimized with the right keywords by implementing the best practices of the digital platform of choice. Commonly, PPC agencies offer their services to deploy their advertisements on channels such as Facebook, Instagram, Twitter, and YouTube as they are currently the most popular.
Apart from what’s mentioned above, below are some of the services to expect from PPC Agencies in Singapore:
- Conversion Rate Optimisation (CRO)
- Google Analytics Consultation
- Google AdWords Monitoring
6) Social Media Agency
Social media agencies help companies with social media marketing services. When a company needs assistance in regular content creation with a fixed uploading schedule, they usually turn to social media agencies.
Also, companies request the aid of this kind of agency when they need to fully optimize their social media accounts by creating relevant advertisements and responding to customer interactions.
7) Marketing Automation Agency
Marketing automation is one of the newer marketing technologies around today. Facebook chatbot, email automation, and CRM are just some of the tools that marketing automation encompasses.
Managing these tools might not be easy for you, which is why it’s wise to contact an agency to help you out with it. Marketing automation agencies are experienced at handling marketing automation tools to ensure it’s properly utilized when you need it, not just because it’s a new technology.
8) Lead Generation Agency
Lead generation agencies will help your company to develop marketing plans tailored to your needs that can help increase sales, conversions, ROI, and so much more. They do this by analyzing your target audience and create multiple strategies to help you reach those audiences better and quicker.
One of the things that are a lead generation agency’s expertise is creating relevant content consistently to improve your brand’s image and awareness. Whether or not to use lead generation agencies depends on what your current business goals are. If you’re currently looking for more traffic and conversions, then reaching out to a lead generation agency can get you one step closer towards achieving that goal.
How Do You Choose?
Now that you have a better idea of the different types of digital marketing agencies in Singapore, let’s talk about how to pick the right one.
It’s simple, actually.
First, understand your own marketing needs. Then, narrow your search based on specialisations and track records. Shortlist a handful to speak to and understand what they can offer. If they match your requirements, then further discuss how you can work together
We hope this has helped you better understand the types of digital marketing agencies out there and which one would suit your marketing needs better.
Beyond digital marketing specialisations, one thing you should look out for in a prospective agency is whether they would make good digital partners. So be sure to pick the right one today!
Looking for a digital marketing agency to get your business started? We’re here to help so get in touch with us today!