Digital Marketing Blog
Insights that will transform your digital marketing ROI
Digital Marketing
The Truth About LinkedIn Follower Growth: Why Sustainable Strategies Win
When organisations ask me whether IMPACT can help them run a rapid LinkedIn follower growth campaign, I always pause. Here’s
November 21, 2025
B2B
The Golden Keyword Strategy: A Smarter SEO Playbook for B2B Companies
SEO for B2B works differently from SEO for B2C. The aim is attracting the right traffic — people actively looking
November 14, 2025
B2B
How to Maximise Your Trade Show Investments in 2026
Trade shows are back, and in a big way. The global exhibition industry is experiencing a remarkable rebound, with $162
November 11, 2025
B2B
Why Every B2B Brand Needs a Strategic Marketing Roadmap Before Jumping into Tactics
In today’s increasingly competitive B2B landscape, more and more companies come to us with a common challenge: “We’re seeing flatlining
November 6, 2025
B2B
Navigating AI SEO (AEO, GEO): How B2B and Technology Marketers Can Win in the Age of Answer Engines
For almost two decades, digital marketers could rely on a familiar playbook. Traditional SEO was predictable. Google dominated, keywords ruled,
October 31, 2025
B2B
Why Industry- and Persona-Based Positioning Drives Better B2B Leads
I was on a call recently with a sales prospect in the industrial supply sector. The conversation started off around
October 29, 2025