Why Industry- and Persona-Based Positioning Drives Better B2B Leads
I was on a call recently with a sales prospect in the industrial supply sector. The conversation started off around
What Still Works in B2B Marketing: Going Back to the Fundamentals
As B2B marketers, we’ve all seen the playbooks evolve—from outbound sales calls and gated whitepapers to ABM strategies and AI-enhanced
Why Saying “No” Is Sometimes the Best Marketing Decision
In the world of digital marketing, we often pride ourselves on being solution-oriented, always ready to say “yes” to a
Who IMPACT Helps Best: Lean Marketing Teams in High-Impact Sectors
Over the years at IMPACT, we’ve spoken with hundreds of prospective clients across Southeast Asia and the Asia-Pacific. One thing