When ChatGPT Becomes Search: The New Frontier of AISEO
I’ve started noticing a quiet shift in how people find information online. Recently, I saw someone use ChatGPT not just
The Truth About LinkedIn Follower Growth: Why Sustainable Strategies Win
When organisations ask me whether IMPACT can help them run a rapid LinkedIn follower growth campaign, I always pause. Here’s
Winning CFO Buy-In for Marketing Transformation in Enterprise Tech
In today’s economic climate, enterprise technology and IT services companies face mounting scrutiny over every pound spent. Many CFOs are
SEO-First is Dead: Why Demand Generation Content is the Future of Digital Marketing
For years, Search Engine Optimisation (SEO) was the cornerstone of digital marketing. Entire content strategies revolved around keyword research, backlinks,