The COVID-19 pandemic has changed Singapore and the whole world, dramatically transforming the way we work, live and interact with each other. This has also resulted in big changes in digital marketing, as we adapt to the new normal.
In this blog post, we take a look at five key digital marketing trends we’ve seen in 2020 and how businesses can leverage on them to stay ahead of the competition.
Social Media Usage Has Increased
Businesses need to calibrate their digital marketing strategies and campaigns this 2020 to adjust to the “new normal”. To do that, knowledge of the top 5 digital marketing trends statistics in Singapore and the world is a must.
Singapore love social media. As based on the latest statistics, 83% of the population have social media accounts. Most of them or 69% prefer smartphones to access their social media accounts and every day, they spend around 2 hours and 6 minutes on it.
As to gender, Singaporean women (50.6%) use social media more than men (49.4%). The top 5 most visited social media platforms in Singapore are Whatsapp (73%), Youtube (71%), Facebook (70%), Instagram (40%), and Facebook Messenger (42%).
Moreover, most online shoppers or (16%) share their shopping experience on social media than other platforms.
Content marketing grows in importance
In a study, it was found that 88 % of online shoppers conduct pre-research online before making a purchase. They are more likely to visit content platforms like blogs and news websites to gather information on a product than clicking directly at ads.
That’s why digital marketers believe that creating relevant content is one of the most reliable and effective SEO tactics in the digital world. 69% of B2B marketers around the world employ content strategy.
Ecommerce and social commerce take off
The COVID-19 pandemic has accelerated the adoption of ecommerce in Singapore, with consumers becoming increasing buying, selling and transacting online. And this has not been restricted to products but also services, digital goods and subscriptions.
Social commerce had also increased in prominence with more businesses and budding entrepreneurs turning to Facebook and Instagram live streaming to sell products and services to their audiences. The huge popularity of social commerce in China – and Singaporean consumers taking to it too – suggests this will be a long term trend.
Marketing and email automation comes of age
Almost all Singaporeans have email considering that 93% of the population use the Internet everyday. The majority or 76% of them check their emails mostly every week. A study also revealed that reading personal emails is the number 1 activity that Singaporeans do online garnering a whopping 90% as compared to online messaging (79%), social media (71%), work (57%), news and sports updates (53%), and gaming (29%).
Most Singaporeans or 62% of them also tend to trust personal ads sent through their emails which they signed up for more than intrusive advertisements over the internet. With that, using targeted email campaigns as part of a business digital marketing strategy would be very profitable.
Video content and marketing is essential
In Singapore, a business website using videos to capture their target audience’s attention has a higher (4.8%) chance of passing their message than those sites that do not use videos (2.9%).
In a 2020 report conducted by Wyzowl, they found that most of the video marketers also attest that video marketing gives them high ROI (89%), helps with lead generation (83%), increases their website traffic (87%), and boosts sales (80%).
Conclusion
Digital marketing trends are constantly evolving and we think the above mentioned trends are the most effective digital marketing tactic being used in Singapore this 2020 as based on the research of various institutions over the years. What do you think? What marketing trends do you believe should have been included here? Let us know.