Leading B2B Marketing Agency in Singapore

IMPACT delivers the full spectrum of B2B marketing across Paid, Earned and Owned media. From brand building to demand and lead generation, we help Singapore‑based and regional companies win the trust - and the budgets - of today’s B2B decision‑makers.

Why B2B Marketing Leaders Partner with IMPACT

When it comes to B2B marketing, you need an agency that truly understands the intricacies of the landscape…. and that’s where we come in. Here at IMPACT, we specialise in working with B2B companies, helping them build their brand and market their products and services to business decision-makers. 

Here’s why we’re the preferred partner for B2B marketing leaders and teams:

  • B2B is what we do. We know business buying cycles are long, involve many people, and often feature complex products.

  • Revenue‑first mindset. Campaigns are built around pipeline impact, not vanity metrics. We track marketing‑qualified leads (MQLs), sales‑accepted leads (SALs) and closed‑won deals.

  • Local insight, regional reach. Headquartered in Singapore, our native knowledge of Singapore and ASEAN markets pairs with global best practices to drive growth across APAC.

  • Fast implementation. Our in‑house strategists, writers, designers and media specialists move quickly from concept to launch.

The result? Greater brand recognition among your target accounts, higher‑quality leads in your pipeline, faster conversions, shorter sales cycles, and stronger ROI from your B2B marketing budget.

B2B Marketing Expertise

IMPACT! is a full-service B2B (business-to-business) marketing agency. We understand what it takes to drive results for your campaigns, across B2B marketing channels:

  • B2B Marketing Strategy
  • B2B Content Marketing, Thought Leadership  
  • B2B Social Media
  • Account-Based Marketing (ABM)
  • Branding and Creative
  • Digital and Media
  • Marketing Automation
  • Business Tradeshow and Events
  • Webinars and Virtual Events
  • Sales Enablement 
  • Channel Marketing 

Industry-Specific Strategies

While our B2B marketing expertise works across any industries, we are especially focused on several key industries: 

  • Software-as-a-Service (SaaS)
  • Cloud Services, Data Centres 
  • Cybersecurity, IT Service Providers 
  • Business Banking, Financial Services 
  • Fintech, Payment Services
  • Heavy Industry, Manufacturing 
  • Supply Chain, Logistics 
  • Business Services  
  • Professional Services 

Some of the brands we work with

ocbc
nhg
Geberit
kn
yojee
st-engineering
mastercard 2
lyreco
Interplex

Some of the brands we work with

microsoft-logo-client-of-impact
ocbc_logo
nhcsg.png
K+N_logo
gfk_logo
shg

B2B Marketing FAQs (Frequently Asked Questions)

B2B (business-to-business) marketing refers to any marketing strategy or tactic used by one business to target, market and sell to another business.

In B2B marketing, there are typically several phases including Demand Generation, Lead Generation, Qualification and Lead Nurturing, which ultimately work towards driving a successful opportunity win and customer acquisition. 

IMPACT! is a full-service B2B marketing agency, with experience across the entire spectrum of business marketing strategies, including: 

  • B2B Marketing Strategy 
  • B2B Demand Generation 
  • B2B Social and Content Marketing
  • B2B Lead Generation 
  • Account-Based Marketing 
  • Lead Nurturing 
  • Sales Enablement
  • Remote Sales 

Led by seasoned B2B marketing practitioners, our team is focused on helping you achieve success in your B2B campaigns. 

 

We understand each client’s marketing situation is different. That’s why we always start each engagement, working with our client to define key success metrics, whether that’s brand recognition, MQLs, SALs or marketing influenced pipeline. 

We then customise our marketing campaigns, with a view towards achieving objectives and key results, updating clients on progress every step of the way. 

Most digital marketing agencies work with consumer brands, with only occasional involvement with B2B. As a result, their approach often shows a lack of awareness of the B2B customer journey and sales cycle. 

Here at IMPACT, we’re a specialist B2B marketing agency with team members experienced in all aspects of B2B demand generation, lead generation and sales development. 

We focus on understanding your product and ideal customer profile (ICP), developing a marketing strategy to engage your target market, generate qualified leads and nurture your pipeline.

Get in touch with us

Looking to get in touch with us? Kindly fill in the contact form below with your information and a senior member of our team will reach out within one business day. 

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