IDeaS is a global provider of revenue management software for the hospitality sector, headquartered in Minneapolis, MN, USA. With more than 10,000 clients worldwide, IDeaS solutions are used to price over 1.6 million rooms in 124 countries.
Today, B2B audiences are increasingly looking to consume information and content in more convenient formats, IDeaS recognised the need to develop more visual content to improve engagement with content and augment their existing marketing mix.
IDeaS has enjoyed higher audience engagement rates with the new content formats introduced. This has spurred IDeaS to increase the proportion of visual and video content in its upcoming demand generation campaigns.
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