Over the years at IMPACT, we’ve spoken with hundreds of prospective clients across Southeast Asia and the Asia-Pacific. One thing we notice in almost every conversation is that many of the marketers we meet are part of lean teams that are expected to cover a wide range of responsibilities.
These teams are often made up of just one to three people. They’re working in demanding sectors such as:
- Technology
- B2B
- Healthcare
- Financial Services
- Education
- ESG & Sustainability
The challenge is that they’re expected to deliver high-quality B2B marketing across multiple disciplines, often spanning several geographic markets in APAC, all with limited headcount and resources.
Why Lean Marketing Teams Struggle with Multiple Agencies
In these scenarios, hiring multiple specialist agencies sounds good on paper… until reality kicks in. Coordinating between a digital marketing agency, a web design agency, a content and social media agency, and an event marketing agency quickly becomes a second job.
That coordination task usually lands on the marketing lead, forcing them into the role of “agency traffic controller” instead of focusing on strategy and execution.
When your day is already filled with product launches, campaign reporting, and internal stakeholder management, adding agency management and coordination to your plate is a recipe for burnout.
How IMPACT Solves This
We built our agency model specifically to help these kinds of lean, high-demand marketing teams. Here’s how:
1. We’re Full Service
IMPACT is a full-service integrated marketing agency with capabilities across:
- Digital Marketing
- Content Marketing
- Creative, Design, Video, Multimedia
- Web Design and Development
- Marketing Technology and Operations
- Event Marketing
- Public Relations
This means clients can rely on one partner for strategy, execution, and optimisation without the chaos of juggling multiple vendors.
2. We Have Deep Sector Expertise
We focus exclusively on sectors with high technical or regulatory complexity, such as precision manufacturing, cybersecurity, pharmaceuticals, and medical technology, amongst others.
By working repeatedly in these industries, we’ve built deep subject-matter expertise. We understand industry jargon, regulatory nuances, and sector-specific buyer behaviours.
That means our clients don’t need to spend weeks educating us about their business, we can hit the ground running.
3. We Work Across The Asia Pacific
Many of our clients operate across multiple Asia Pacific markets from Singapore and Malaysia to Australia, Japan, and beyond.
We have extensive experience planning and executing integrated campaigns that account for the unique cultural, linguistic, and market maturity differences across the region.
Our team manages everything from localisation and translation to market-specific media planning and regional reporting. This ensures that campaigns resonate with local audiences while maintaining strategic alignment with broader regional or global goals.
We help clients across APAC accelerate go-to-market timelines, maintain brand consistency, and maximise marketing impact across diverse markets.
4. We Act as an Extension of Your Team
Because we combine full-service capabilities with industry focus, we can operate as a strategic partner rather than just a vendor.
- We plug directly into your team’s workflows
- We help you plan, implement and manage integrated campaigns across multiple channels
- We measure and report on outcomes, not just outputs
Our proprietary Marketing with Impact framework ensures we always keep results front and centre. It’s not about delivering “activity”, but more about delivering measurable marketing impact.
The Benefits of Our Approach
Our clients tell us they value:
- Time Savings: Less time spent coordinating vendors means more time for strategic work
- Consistency: Consistent strategy, messaging and implementation across marketing channels and customer touchpoints
- Speed to market: Faster execution thanks to one integrated team
- Long-term partnership: Many clients have stayed with us for 4–5+ years. Take a look at our past projects here.
A February 2025 report found that businesses that balance brand building with performance marketing, rather than focusing too heavily on performance alone, can boost their ROI by anywhere from 25% to 100%, with an average gain of 90%.
For lean teams, this can be a game changer. By blending brand and performance strategies in a smart, integrated way, teams can stretch their resources further and get a much bigger impact from every marketing dollar.
Built for Long-Term Partnerships
We’ve built our capabilities, processes and culture with one thing in mind: supporting lean, high-performing marketing teams. Whether we’re rolling out a multi-country B2B demand generation campaign or bringing a flagship sustainability event to life, our focus is always on helping our clients achieve more with less.
The partnerships that work best are with clients who see us not just as a supplier, but as an extension of their own marketing team.
Want to learn more about what we do? Contact us here or browse through our services today.
About the Author
Donald Chan is the Founder of IMPACT! Brand Communications, a digital and content marketing agency headquartered in Singapore. With over 12 years of agency leadership and 20 years of marketing experience, he helps brands in B2B, technology, and emerging industries achieve real marketing impact.